I was approached by whanau in the UK about the Whakatu beer logo (see below). I was asked if I could/would do anything as I have has some success in the past with such cultural appropriation. After looking at Exmoor marketing document, I agreed. The following images are from the web, not the marketing document.…

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A craft brewery in a small town in England, branded a small batch of their beer NZ Pale Ale with an image that is likely to be offensive to a large population of Māori. Within hours of raising the issue with the Managing Director, the company apologized and removed all of the material from their…

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After writing my story about Huggies New Zealand (owned by international company Kimberly-Clark Corporation) and their incorrect and offensive baby names advise on their web site, I contacted Radio Waatea who very professionally and neutrally interviewed me on the topic on March 08 . I too was cautious with my wording on this very serious matter.…

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HuggiesNZ a trusted brand for new parents is an example of a corporation discriminating against Māori with little or no disregard to the long term implications for individuals, cultures and laws. Their advice, if followed, could cause irreversible damage to children and parents. Huggies respond here. Prior to December 29 2008, or over 10 years prior to…

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The early years of .nz Internet domain names saw Māori and Iwi marginalized and ignored, Māori domain names held to ransom and Iwi dictated to about their online representation. This is important to remember as a domain name is the digital equivalent of a pepeha, tā moko or whakapapa for online Māori. The consequence of…

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Emotiki contains a number of culturally unsafe issues: the satirical use of a Polynesian deity Tiki, Tame Iti and the use of his face and tā moko without permission (only in release 1, despite their denial to Te Kaea Maori Television, here is a live link to the web archive), several other possible ethical and tikanga issues…

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New Zealand is made up of numerous colonial place and street names, as are organisations and brands. Likewise, there are many place, street, educational institutions and government organisations with Māori names. A Massey academic is suggesting a name change for Massey University – Te Kunenga ki Pūrehuroa as his research has revealed that its namesake was racist against…

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The media article on the blunder of using Google translate by a mayoral candidate created lots of social media discussions that focused only on the tool and its te reo Māori issues and not the subtle racism in the story.   In summary: Hamilton mayoral candidate James Casson wanted to appeal to Māori voters and thought…

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Labeled as a Maui Costume for Kids based on the Disney movie Moana. The costumes are made to look like brown skin with Polynesian tattoos. UPDATED Disney pulls Maui costume 22/09/207  There are a number of issues for Polynesian cultures and for Māori special considerations will need to be considered around the Ta Moko (tattoo) as each ta mako is…

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