Te Kete o Karaitiana Taiuru (Blog)

Post Archive


  • Māori being used as ‘guinea pigs’ for facial recognition tech by MSD

    Māori being used as ‘guinea pigs’ for facial recognition tech by MSD

    This post elaborates on my RNZ interview about the Ministry of Social Development (MSD) rolling out Facial Recognition Technology for beneficiaries to self-identity online without the need to visit a MSD office, despite the well documented racism and bias of the systems. The Ministry of Social Development’s decision is lacking a privacy, human rights, and…

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  • Te Tiriti o Waitangi Principles for Robotics

    Te Tiriti o Waitangi Principles for Robotics

    These principles have been adapted to general robotics for both the industry and research to better assist the industry to acknowledge Te Tiriti o Waitangi. If creating robotics for health, then there are nationally agreed Te Tiriti principles for health that should be used in stead. For researchers, these principles can be used as a…

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  • Consumer Guidelines for Māori Non Fungible Tokens

    As with any new technology there are positives and often more negatives for Māori and other Indigenous Peoples protecting their traditional knowledge from abuse, appropriation and theft. In the short time that Non Fungible Tokens have been created, traded and advertised online there is a large amount of cultural appropriation and stolen images being transformed…

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  • Tikanga about animated pictures of the dead

    A new technological trend of animating images of people is becoming popular with images Māori tipuna and other dead people being animated for fun without knowledge of the offence to Māori, whānau, hapū and Iwi, nor the tikanga breaches. The app is called “My Heritage app”. In the past week I have seen several images…

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  • Māori Culture Guidelines for Brand Owners and Marketing

    These high level guidelines have been written by Karaitiana Taiuru who has been involved with Māori Cultural rights, Indigenous and Traditional Knowledge and assisting brands both in New Zealand and internationally for over 25 years. Last updated January 10 2021. The motivation to write this document is to provide an introduction to Māori cultural appropriation…

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  • Classic racist reply to claims of cultural appropriation

    I have been calling out and educating perpetrators of cultural appropriation for decades. Of the hundreds of responses and abuse mocking me, there is a common theme as follows: As a Maori/Indigenous Person (etc) you wear European clothes, a European watch, use a computer that your people didn’t use to have, drive a car which…

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  • Māori business self identification – end of racist profiling

    Stuff reported a story that Māori businesses will soon have the opportunity to self identify as Maori. For the first time, a national register will let companies say if they identify as a Māori business. A change to the National Business Number register will give Māori enterprises the option to record data that identifies them…

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  • Kingi appropriation or ill informed individuals

    The NZ Herald and Stuff have run a number of stories about a restaurant using the name “Kingi” and a few Māori and non Māori claiming it is cultural appropriation. The arguments are in my opinion getting so absurd that that I worry about the knowledge of some people who claim to be cultural experts…

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  • Kiwiana, Religious abuse or appropriation?

    This article discusses the inappropriate and satirical usage of Māori religious icons and racial stereotypes of Māori in the Tasti bar advert that TVNZ recently played on air. The advert is also online here.   UPDATE: Tasti apologise and state they will remove the advert. Their media statement here.     The advert promotes racism…

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  • Tips to protect tapu and Māori knowledge online

    Cultural appropriation of taonga Māori online is continually increasing despite the backlash on social media and in the media (mainstream and Māori). Just recently one art shop in Nelson who continued to offer offensive culturally appropriated art, despite apologising to the local Iwi, was forced to shut down. This post provides a number of suggestions…

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