Belgium Beer brewer Brussels Beer Project removed their offensive beer label within hours of the New Zealand media publishing concerns at the cultural appropriation. This is now the 5th craft brewer this year that has removed offensive beer labels after my complaints.
This case differs from the others. In this instance the New Zealand media Newshub approached me for my thoughts. Then soon after that the New Zealand Herald.
Within 24 hours the company involved has apologised and removed their offensive branding.
The lesson for me is that this company reacted quickly and much quicker than the 4 UK breweries that I have dealt with this year.
The label is also offensive when considering the high suicide rates among Māori and the infamous Highway of tears.
This case highlights the need for for better protection for culturally offensive branding.
Leave a Reply